• To whom you are pitching (you have to know something about them)
• What they would ideally want in a candidate
• What they are interested in
• Who your likely competitors are
• What you bring to the party that they do not
  ___________________________________________________________________________________________________

  Geographic Area ______________________________________
  Industry or Company Size _______________________________
  Position/Function ______________________________________

1)  What is the most important thing I want this target to know about me?  (This is where you position yourself. If they know nothing else about you, this is what you want them to know)
______________________________________________________________________________________
______________________________________________________________________________________

2) What is the second most important thing I want this target to know about me?  (This could support and/or broaden your introductory statement)
______________________________________________________________________________________
______________________________________________________________________________________

3) Key selling points: statements/accomplishments that support/prove the first two statements:
    a. __________________________________________________________________________________
    b. __________________________________________________________________________________
    c. __________________________________________________________________________________
    d. __________________________________________________________________________________
    e. __________________________________________________________________________________

4)  Statement of why they should be interested in me/what separates me from the competition:
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________

5)  Other key selling points that may apply even indirectly to this industry or positon:
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________

6)  Any objection I am afraid the interviewer may bring up, and how I will handle it:
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________